1/20/2024 0 Comments Linkedin showcase page![]() Obviously Bredemarket is an unusual case, although for some of you it may make sense to segment based on markets. At this point it didn’t make sense to create a LinkedIn showcase page for general business, but it did make sense for Bredemarket to have such a group on Facebook. In addition to the identity and technology groups, I also have a general business group. One difference is that I have three groups on Facebook. So Bredemarket (which is committed to disseminating information via multiple communication streams see my goal number 3 here) has Facebook groups that are somewhat similar to the Bredemarket LinkedIn showcase pages. In Facebook terms, you can have a page associated with a particular company, and then (rather than showcase pages) you can have groups that link to the company page and delve into topics in more detail. Incidentally, you can perform similar segmentation in Facebook. These concentrations made the most sense to me, although I could segment even further if I chose to do so (separate showcase pages for fingers and palms, anyone?). Back in November, I created a Bredemarket Identity Firm Services showcase page on LinkedIn, which eventually became a place for me to share information about the identity industry, both content generated by me and content generated by others.īredemarket Technology Firm Services on LinkedIn. I started by addressing one of my potential markets, the identity market (biometrics, secure documents, and other identity modalities). So instead of segmenting by service, I chose to segment by market. The people who are interested in 400 word written content are not dramatically different from the people who are interested in 2800 word written content. However, it didn’t make sense for me to segment my services in this way. ![]() In Bredemarket’s case, the company offers some prepackaged services, such as a “short writing service” and a “medium writing service.” Most companies, even very small ones like Bredemarket, can segment their products and services in various ways. How Bredemarket uses LinkedIn showcase pages LSA is currently working on a strategy to employ Showcase Pages for units and departments.From. They most closely resemble Facebook Pages. Showcase Pages are the most recent addition to the LinkedIn family. If you have interest in creating a Showcase Page for your department, please contact LSA social. If you have content you would like us to post on the LSA or University of Michigan LinkedIn pages, please contact LSA social. Students can add a school to their “Decision Board” as they explore higher education possibilities.Īt this time, LSA social is disappointed with the rate at which LinkedIn is developing this platform. Alumni can include your school in their profile’s education. In 2013, LinkedIn introduced University Pages as a way to enable schools to market itself and build a community.
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